Why? The pandemic of 2020 has us re-thinking, re-strategizing and re-focusing our family and work life. While some are forced to do this because of layoffs and reorganization, others have found that working from home is a blessing and want to shift what they’ve done before.
In our industry of social media and digital marketing, where we social media managers support business with marketing, we’ve seen owners, CEOs and boards shift their business goals to include eCommerce, email marketing, online learning and a whole lot more.
As they pivot, these businesses need support from skilled social media experts and digital marketers.
This list includes but is not limited to an uptick in demand for:
We know the ins and outs of various social networks.
As social media managers, we help our clients with a social media strategy, we are experts at creating visual content, and we write content for social media posting. Some of us have expertise in paid advertising on Facebook, LinkedIn, Pinterest and Instagram.
As social media managers, we are the public voice of the company. We represent businesses online, speaking to potential customers, current customers and past customers.
The skills social media managers have, used wisely and with a strategic plan, translate into website traffic, leads and eventually sales. Isn’t that what every business owner wants?
Social media managers are multi-taskers and work well on teams. We are planners, do-ers and creatives.
Social Media Marketing Skills are in High Demand Now
Another reason to take a second look at social media management is that demand for these services is at an all time high!
Due to Covid-19, everyone, including brick and mortar local businesses have had to pivot to providing online customer service and selling online. eCommerce stores are popping up everywhere and business owners are looking for experts to help them navigate this new road to leads and sales with those who are familiar with social media accounts, Facebook posts and maintaining an overall social media presence.
In other words, demand for a great social media manager has never been higher!
Social Media Marketing Skills are Needed in the Future
Technology and online shopping will only increase, not decrease. Demand for those understanding digital marketing strategy and have social media skills, will continue to rise.
Dare I say it?
Social media management skills are now essential skills for anyone who owns a business – if they can’t learn the skills, they have to hire someone who does.
Where social media marketing might have been an afterthought before, now it’s an essential piece to marketing services or products as customers are more comfortable buying from their computer or device, than walking into a store front!
Customer care is also shifting to online services as this pandemic rages on. Example: Whereas an elderly population used to go into a bank to get service, they have now needed to pivot to online banking, but still need customer service to make it work for them. This service has now shifted online!
Real time response is needed with customers service and has thus become essential to those companies providing online support to their customers.
Chatbots, messenger marketing, phone support – all these areas have grown and will continue to grow.
For small businesses who can not afford multiple employees, hiring a social media manager to also provide community management could be a perfect solution!
What the Future Holds for Social Media Management
If only we had a crystal ball!
We don’t know what will happen in 2021, but one thing is for sure. Shopping, sales, customer service; all of these have shifted online!