Not satisfied with the conversion rates of your current Facebook ad campaigns and frustrated trying to create the perfect Facebook video ad?
It can take a while to discover which targeted audiences to choose and how best to get potential customers to respond to your call to action.
Experimenting with different ad formats can be time-consuming and even frustrating at times.
In today's article, we will show you tips to implement on how to create the perfect Facebook video ad.
4 Tips for Improving Your Facebook Marketing Campaigns
Your Facebook advertising campaigns can improve significantly with the application of the following suggestions.
1. Incorporate More Facebook Video Ads in Your Campaigns
You can create Facebook video ads to show off your products. Video content gets people’s attention because it appeals to more senses than just text or image.
Videos also have the following benefits:
- Video builds trust – People believe you when they can see and hear you.
- Potential customers stay on your Facebook page longer – This means Google ranks it higher.
- Video can boost conversions – You may use video to repurpose an existing post to get more interactions.
- Mobile users love videos – Up to 90% of buyers watch videos on their phones or tablets.
- You can say a lot quickly – Video allows you to communicate more in a minute than you could with the written word.
If you don’t have experience making videos for your business, you may want to start with an app like the Facebook video ad maker. Start to share videos to see the difference it can make for your advertising results.
2. Use an Optimized Landing Page
If your campaign sends people to your website’s homepage, they’ll likely have difficulty finding the offer mentioned. So, when you develop a Facebook ad, it’s best to have a customized landing page where you send those who click on the action button.
This landing page should give more context for understanding the campaign. The following essential elements need to be present:
- Concise headline – tells visitors about the offer in less than seven seconds
- Subtitle – gives context to the headline
- Call to action – tells the user what to do
You may also want to include social proof that your product or service is worthwhile.
This evidence can be in the form of pictures of your accomplishments.
If you’re selling a product or service, you can include testimonials from people who were happy with their purchase.
It’s critical to optimize your landing page for mobile since most visitors access via smartphone. It makes no sense to invest in a landing page that looks great on a desktop if there’s not also a version that works for mobile.
3. Develop Your Storytelling Ability
Facebook users tend to stop scrolling when a picture catches their attention. After you’ve hooked them with a fascinating image, you’ll want to create an emotional reaction or connection. This relationship can then enable you to lead them to respond to your call to action.
Storytelling can make a big difference in your advertising success.
It allows you to:
- Develop a deeper connection with your audience
- Creatively engage potential customers
- Help people understand what your organization stands for
You can use storytelling to create suspense and keep the audience engaged. Sequencing your posts so that they create a narrative is one way to do this.
4. Take Advantage of Audience Insights
Facebook provides commercial users with data about the people who’ve liked their page. You also have access to detailed information about the response to all the ads you’ve run.
In your ads manager, click on See Charts and select a campaign. You’ll access the following screen that allows you to choose Demographics. This analysis can help you better understand who’s seeing and interacting with your ad campaigns.
ou can also find information about your audience’s interests, hobbies, relationship status, and location. Combining this information with storytelling can result in an ability to portray your brand in a way that makes people identify with it. This strategy can help you increase the success of future ad campaigns.
Create the Perfect Video Ad
There are many ways you can improve your Facebook advertising. You can optimize your video content to get more people watching. A high-quality landing page can give you an advantage, as well.
Storytelling is a great strategy that can move people to respond to your call to action. Studying your viewer demographics is also critical to inform your choice of targeted audiences.
If you can implement all of these suggestions, you’ll undoubtedly see an improvement in your Facebook advertising results.
Ashley Lipman is an award-winning writer at Study Clerk who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.