How Social Media Managers and Influencers Can Best Work Together

Posted on: July 29, 2021 at 6:07 am, in
influencer marketing

Reading Time: 7 minutes Social media managers and social media influencers can learn from each other.  Social media managers have to maintain a consistent brand voice, while influencers are constantly growing their audiences and building their personal brands through creativity. This combination of social media skills is what makes for the perfect partnership between social media manager and influencer; […]

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How to Get Started in the Field of Social Media Management

Posted on: July 22, 2021 at 8:43 pm, in
getting started as a social media manager

Reading Time: 5 minutes If you’re reading this, chances are that you have a deep passion for social media.  You know the power of social networking sites like Facebook and Twitter to connect with friends and family. But what if you could take your love of all things social media and turn it into a career?  The field of […]

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5 Social Media Portfolio Examples to Inspire New Marketers

Posted on: June 25, 2021 at 6:55 am, in
social media portfolio examples

Reading Time: 5 minutes Whether you love your current job, or you are looking for a change, having an up-to-date portfolio is a smart move for marketers.  Just as you update your social media profiles, and especially your LinkedIn profile, it’s a great idea to look at your portfolio as a living, breathing representation of yourself. A portfolio is […]

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The Best and Worst of White Labeling Social Media Management

Posted on: June 18, 2021 at 1:49 pm, in
what does white labeling mean in marketing

Reading Time: 3 minutes Let’s talk white labeling! As a marketer, there is a pretty good chance you will hear this term “white labeling” used. In what context would you hear this term? You might be looking for someone to collaborate with and then someone might mention “white labeling” services. Or, you have a friend who works for an […]

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How to Create Great Content That Converts

Posted on: June 11, 2021 at 1:35 pm, in
content that converts

Reading Time: 4 minutes As a content creator, what is your number one goal when creating content? Go ahead… Are you looking for your content to be Noticed? Engaged with? Shared? Talked about? Ultimately, your goal is to create content that converts, right? to con·vert – cause to change in form, character, or function. In Marketing that means converting […]

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The Ultimate List of Amazing Social Media Day Events | The 2021 Edition

Posted on: May 14, 2021 at 5:20 pm, in
social media day 2021

Reading Time: 2 minutes Social Media Day is celebrated around the world each every year, and has been since 2011! The official date for Social Media Day is June 30.  How and where will you spend this day that is dedicated to you, the marketer. How will you be spending Social Media Day? Social Media Day History A bit […]

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