Reading Time: 5 minutes Are you interested in saving time and effort, and develop a system for creating well-researched and easy-to read articles for your own brand, or a client? Are you ready to up-level your blogging skills? If you have been ‘winging it’ until now, you’ve come to the right place. I’ve been a blogger for over ten…
Reading Time: 4 minutes Social media managers, what tasks do you love, what tasks do you dread? Social media managers are the connection between the brand, and their online audience. Social media managers are tasked with a variety of projects and daily tasks. We like this definition we found on SproutSocial: “Social media managers are in charge of representing…
Reading Time: 5 minutes Has your business ever received a bad review? As a social media manager, have you ever had to deal with a negative reviews for a business you were managing? Yikes! It’s scary and nerve-wracking when it happens! It’s only your or your clients’ online reputation on the line, right? No matter how involved you are,…
Reading Time: 7 minutes Social media managers and social media influencers can learn from each other. Social media managers have to maintain a consistent brand voice, while influencers are constantly growing their audiences and building their personal brands through creativity. This combination of social media skills is what makes for the perfect partnership between social media manager and influencer;…
Reading Time: 5 minutes If you’re reading this, chances are that you have a deep passion for social media. You know the power of social networking sites like Facebook and Twitter to connect with friends and family. But what if you could take your love of all things social media and turn it into a career? The field of…
Reading Time: 4 minutes The need for vanity metrics is the bane of our existence, right social media managers?! (New) Clients ask us for more: Likes on Facebook Followers on Instagram Subscribers to YouTube And they don’t seem to care how we do it. We (sort of) get it! Counting ‘likes’ is an easy way to measure growth –…
Reading Time: 4 minutes It’s been a week since the Social Media Day Summit, a virtual conference for social media professionals, took place – and reviews and testimonials are still coming in. If you missed the 2021 edition of this free virtual conference, the 4th annual Social Media Day Summit from June 28 – July 2, here is a…
Reading Time: 5 minutes Whether you love your current job, or you are looking for a change, having an up-to-date portfolio is a smart move for marketers. Just as you update your social media profiles, and especially your LinkedIn profile, it’s a great idea to look at your portfolio as a living, breathing representation of yourself. A portfolio is…
Reading Time: 3 minutes Let’s talk white labeling! As a marketer, there is a pretty good chance you will hear this term “white labeling” used. In what context would you hear this term? You might be looking for someone to collaborate with and then someone might mention “white labeling” services. Or, you have a friend who works for an…
Reading Time: 4 minutes As a content creator, what is your number one goal when creating content? Go ahead… Are you looking for your content to be Noticed? Engaged with? Shared? Talked about? Ultimately, your goal is to create content that converts, right? to con·vert – cause to change in form, character, or function. In Marketing that means converting…
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