Learn the skills to become a...

Never write another client proposal for free.

Get paid to create irresistible  Social Media Strategies

for your prospective clients —in HALF the time —
and charge more money than you ever imagined.

13 Training Modules

Presentation Template

Email Templates &
Strategic Questionnaire

A Complete Step-by-Step Training Course

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Course Introduction

A Welcome Message from Kate & Jesse and an overview of how the playbook was created. We'll share the patterns that we discovered after applying this strategy to more than 300 different businesses. 

social strategist pro module 2

Audit & Strategy Workflow

In this module, you get a top-down view of the process from end-to-end. You'll learn not only “How” to create a social media strategy for any type of business, you'll also learn “When” to do it. 

social strategist pro module 3

Benefits of the Method

This methodology will help you land more clients, be able to easily find the clients that you want to work with, and set the tone for your working relationship, all while getting paid for your effort. In this module, you find out how.

social strategist pro module 4

Pricing – Getting Paid

We’ve heard story after story from Social Media Managers about the significant time and effort spent creating a plan for a client (and even delivering a detailed proposal!) before the client has agreed to pay you for services. You'll learn how to never do work again without getting paid.

social strategist pro module 5

The SMP Strategic Playbook

This playbook is easily worth tens of thousands of dollars in the right hands. It contains the proven approach that has been successfully applied to every type of business imaginable.

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The SMP Approach to Social

Ten years and more than 30,000 students later, this is the Social Media Pro® approach to Social Media Marketing. It's our proprietary system for how Social Media layers into all aspects of a business. It's a model that produces results every time.

social strategist pro module 7

Essential Audit Components​

Time is money, and knowing where to look when reviewing a company's social media past will save you a ton of effort and demonstrate that you know what you are doing. In this module, we'll show you what to look for.

social strategist pro module 8

Essential Audit Components

In this continuation of Essential Components, you’ll learn how to determine if the client has strong branding and a content strategy that cohesively reflects their company and core values.

social strategist pro module 9

Essential Audit Components

In this continuation of Essential Components, we cover Content Marketing, how to leverage featured blog posts to create a fleet of supporting content that can be steadily published on social media, on third-party blogs, and more.


social strategist pro module 10

Report of Findings

In the last four modules of the course, we focus on the big reveal. This is where you report the findings of your audit, and present your strategic plan. Everything so far has led up to this event. We walk you through each step.

Report of Findings

The report of findings and the presentation of your strategic plan walk-through continues in Modules 11, 12, and 13.

social strategist pro module 11
social strategist pro module 12
social strategist pro module 13

PowerPoint Presentation Template

Email Templates & Strategic Questionnaire

Use our Proven Presentation

You can quickly and easily make them your own.

These slides will save you time and allow you to share your findings like a pro! You'll get the actual PowerPoint Template and a PDF document of the slides to have handy as a cheetsheet.

After more than 300 strategic plans, these are the strategic questions that cover every business for just about every situation imaginable. Also included: Welcome email template & Discovery Call Follow-up email template, 

presentation template
Kate Buck Jr - Co-Founder / Senior Instructor

Kate Buck Jr - Co-Founder / Senior Instructor

Kate Buck Jr. is a Social Media Strategist from Austin, Texas.  Since 2009, she has worked with some of the top names in Internet Marketing, as well as consulted with hundreds of organizations, entrepreneurs, nonprofits and freelance professionals.

Kate is the co-founder of Social Media Pro, a training program for Social Media Marketing Professionals. Her courses have trained more than 30,000 students.

As a digital nomad, Kate is usually traveling to cities all over the world, speaking and training at interactive conferences and events. A student herself, she is fascinated with the technology that connects people, and is passionate about training and developing social media managers.

Jesse Jameson - Co-Founder / Senior Instructor

Jesse Jameson - Co-Founder / Senior Instructor

As a Facebook Marketing Specialist with more than 19 years of Internet Marketing experience, Jesse helps companies both large and small, from Tech Start Up's, Fortune 100's, Speakers, Authors, Coaches, Celebrities, and local businesses to maximize their Facebook Marketing efforts. He's guided clients to build a Facebook presence from concept to millions of fans and has managed over $17M in Facebook Advertising. He's worked with and coached some of today’s top Internet marketers. His particular area of expertise is as a Strategic Social Media Marketing Consultant; helping companies to leverage the data intelligence of Social Media and effectively apply it to all areas of their business.

People Are Talking...

"Once again Kate & Jesse hit it out of the park. Taking the information that matters and focusing on where it best suits the needs of the client as well as the social media manager.Just the right tweaks made in just the right places can take a company to the next level or just create some fast needed cash flowGood strategy is the key to it all, and this course will clear your fears and give you the skills needed to know the what and where of those tweaks. Get the course. You’ll be glad you did."
Kim Gail
"If you’re seeking how to refine your skills as a professional social media marketer, SMMPro’s Strategy Pro course provides detailed, step-by-step guidance on how to get the RIGHT clients to work with from the start AND how to get the best results for them so that you’ll be sure to KEEP them! Based on experience working with hundreds of clients for over a decade, combined with current trends in social media marketing, the advice in this course goes beyond everyday tactics and takes a deep-dive into a holistic approach to digital marketing that can be applied to any business in any industry. You’ll learn how to create paid proposals that will sell your services FOR you, how to diagnose the health of a client’s online business, whether that client is an appropriate fit for your services, and how to best to serve your clients to get them to where they want to be with their businesses. With the strategies, tools, and resources revealed in this course, you’ll never again have any confusion around how to market on any social media platform!"
Christine Rice
"This is amazing! Your team read my mind in what I needed. I started the course late yesterday. I'm 50% done now and LOVING the content. The knowledge shared is priceless.Not only does this increase my confidence, but now I have a practical resource to refer back to often! Thank you."
Sharon Cassidy
"I just finished SM Pro “Social Strategist Pro” course the other night and it’s thorough as heck, I highly recommend it. They also give you some great templates for organization."
Anthony Bernardelli

Social Strategist Pro

$ 297
  • Gain Immediate Access
  • 13 Training Modules
  • PowerPoint Presentation Template
  • Downloadable Email Templates
  • Strategic Questionnaire

Frequently Asked Questions

We pride ourselves in having excellent support.  Our goal is to get you trained, proficient and confident as quickly as possible.  We leave no student behind.  You have around the clock access to our private Facebook Group for students and staff where no question ever goes unanswered.  We are also available via Facebook Messenger. Just click the chat icon in the bottom right corner of the screen. Getting you “unstuck” is what we do best.

We offer a 30-day or 30% course completion money back guarantee (which ever comes sooner).  This provides plenty of time to evaluate the course content.  Many of our students have found their first clients within this time and have made much more than their investment in the course and community.

Over the past 9 years, more Social Media Managers have come through our training than through any other. Students in our community are sharing their success stories almost daily. As you begin to connect with other members of our community in the Facebook groups, you will see just how many people are actively running their own Social Media business.

This is a limited time offer that will expire soon.  This gives us an opportunity to work with a small group to get their questions and feedback before raising the price.

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