The Art vs. The Science of Marketing
Reading Time: 5 minutesMarketing is both an art and a science. So how do you know when to utilize the science of marketing and when to utilize the art?
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Blog Article | Client Care | Content Marketing | Freelance | Marketing Plan | Social Media Management | Strategy | Video
Be Your Own Best Client
Reading Time: 4 minutesFreelancers. Are you tired of the feast or famine cycle? If so, listen up. Learn how to break this cycle by being your own best client.
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Blog Article | Content Marketing | Facebook | Instagram | LinkedIn | Local Marketing | Marketing Plan | Pinterest | Social Media Management | Social Media Manager Job | Strategy | Video
Social Media Pages for Multiple Business Locations
Reading Time: 5 minutes“If my client has a business that has multiple locations, should they operate with one social media profile for each location? Or keep everything under one page?”There isn’t a simple yes or no answer for this one.
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Does Meme Marketing Actually Work?
Reading Time: 2 minutesIn all your social media scrolling and post, have you ever considered creating memes to get more clients? Does meme marketing actually work?
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Social Media Managers as Business Growth Consultants
Reading Time: 6 minutesIn the earlier days of my social media marketing career, I worked with a local restaurant as their social media manager. I drove by one day and looked this business up online, only to discover they were completely inactive on their social networks. I reached out and they agreed to take me on as a…
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What You Need to Know about Sales and Leads on Social Media
Reading Time: 5 minutesIf you are a social media manager or marketer, like most readers on our blog, you might have run into this issue or scenario before when working with clients: a new client is unhappy after only a month, or two, because ‘they aren’t seeing any new sales from social media’. Is this a ‘wrong client’…
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How to Discover the Voice of Your Customer
Reading Time: 5 minutesData is Key When handling social media accounts within the business industry, it’s no surprise that the customer is always at the front line. Consumers want to engage with companies who have a good reputation in which they can trust. In order to uphold this, you’ll need to discover what your customers are really saying…
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In Uncertain Times, People Look to The Helpers
Reading Time: 4 minutesAs the ‘uncertain time’ due to a global pandemic is dragging on with no clear end in sight, many of us are in need of more business and social media help than we initially had thought. Is this you? While certain loan programs might have helped absorb the first financial strains and lessened the shock of…
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How To Start A Social Media Management Business
Reading Time: 5 minutesAre you ready to start a social media management business? This is a great time to start as a social media freelancer or start your own agency; many small business owners and brands need help navigating social media. Today on the Social Media Pro blog, we share a 10 step process so that you, too,…
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Why Everyone Needs Social Media Management Skills
Reading Time: 4 minutesWhat are ‘social media management skills’? Skills include but are not limited to: Strategic planning for social media content creation Creating content calendars Shooting video content for social posting Taking and editing photographs for social media Researching keywords and understanding SEO Blogging and Copywriting Understanding how the main social media platforms work Managing multiple social…
