Social Media Pages for Multiple Business Locations
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Social Media Pages for Multiple Business Locations

Reading Time: 5 minutes “If my client has a business that has multiple locations, should they operate with one social media profile for each location? Or keep everything under one page?”There isn’t a simple yes or no answer for this one.

Social Media Managers as Business Growth Consultants
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Social Media Managers as Business Growth Consultants

Reading Time: 6 minutes In the earlier days of my social media marketing career, I worked with a local restaurant as their social media manager. I drove by one day and looked this business up online, only to discover they were completely inactive on their social networks. I reached out and they agreed to take me on as a…

What You Need to Know about Sales and Leads on Social Media
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What You Need to Know about Sales and Leads on Social Media

Reading Time: 5 minutes If you are a social media manager or marketer, like most readers on our blog, you might have run into this issue or scenario before when working with clients: a new client is unhappy after only a month, or two, because ‘they aren’t seeing any new sales from social media’.  Is this a ‘wrong client’…

How to Discover the Voice of Your Customer
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How to Discover the Voice of Your Customer

Reading Time: 5 minutes Data is Key When handling social media accounts within the business industry, it’s no surprise that the customer is always at the front line. Consumers want to engage with companies who have a good reputation in which they can trust. In order to uphold this, you’ll need to discover what your customers are really saying…

In Uncertain Times, People Look to The Helpers
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In Uncertain Times, People Look to The Helpers

Reading Time: 4 minutes As the ‘uncertain time’ due to a global pandemic is dragging on with no clear end in sight, many of us are in need of more business and social media help than we initially had thought. Is this you? While certain loan programs might have helped absorb the first financial strains and lessened the shock of…

How To Start A Social Media Management Business
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How To Start A Social Media Management Business

Reading Time: 5 minutes Are you ready to start a social media management business? This is a great time to start as a social media freelancer or start your own agency; many small business owners and brands need help navigating social media.  Today on the Social Media Pro blog, we share a 10 step process so that you, too,…

Why Everyone Needs Social Media Management Skills
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Why Everyone Needs Social Media Management Skills

Reading Time: 4 minutes What are ‘social media management skills’?  Skills include but are not limited to: Strategic planning for social media content creation Creating content calendars Shooting video content for social posting Taking and editing photographs for social media Researching keywords and understanding SEO Blogging and Copywriting Understanding how the main social media platforms work Managing multiple social…