video marketing strategy

Why Video Marketing Is Important to Your Social Media Strategy

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Scrolling through the social media feed is a daily routine of many internet users. Did you know that there are more than 4.2 billion social media users worldwide? This massive number of users is one of the reasons that marketers use social media platforms as their primary marketing channels.

Marketers who create a social media marketing strategy need to create various types of content. Photos, graphics, polls, giveaways, memes, articles …one thing is for sure: the type of content that has been gaining a lot of traction is online video! This includes all types of video, including live video, video ads and explainer videos.

According to stats, social media posts with video have 48% more views and better engagement. It’s no wonder that 88% of marketers are satisfied with their video and content marketing efforts on social media. As you might have guessed by now, most viral content on social media is in video format.

If you haven’t yet been convinced of the power of video marketing for your social media strategy, stay tuned. We give you 3 reasons to create your own video marketing strategy ASAP! 

The Importance of Video Marketing on Social Media

From Facebook stories to IGTV, from YouTube Shorts to LinkedIn Live, there are many places to leverage and host your video content on social media platforms. Incorporating video marketing into your social media strategy is crucial when the aim is to stand out among competitors, expand reach as well as grow the target audience. 

3 Reasons Why Video Creation Will Help You Reach Your Social Media Goals

1 Video Grabs Attention Faster

Videos are such a fantastic tool to hook an audience and make your social media posts stand out. With a thumbnail displayed on viewers’ feeds, scroll-stopping video content sparks their interest and makes them want to click on your video.

Not only is video effective in grabbing viewers’ attention faster, video also holds the attention of viewers longer. Viewers don’t have to read a long thread or bulky paragraph, instead they are served the juicy bits of information in bite sized pieces. All that is required is to click on the video and simply watch the content. 

2 Video Conveys Your Message Better

When it comes to social media strategy, make your message short and concise. Video marketing can help you achieve this goal.

Videos offer an easy way to break down complex ideas into digestible chunks, so it is easier for the viewer to digest the message and retain it better. 

In other words, video provides a powerful way to get your message across social networks seamlessly without the risk of being misunderstood or misinterpreted. Video works regardless of product or service being promoted, as long as the story told is a good one! 

3 Video Makes the Most of Trending Topics

Video makes it easy to keep up with any digital marketing industry trend on social media. It allows you to move quickly to take advantage of the latest trending stories or any relevant content that goes viral. You can create short explainer videos or even simple slideshow videos to cut through the clutter.

Videos are quick and easy to create. There are many tools to use not only to produce videos as described above, but also to distribute on a variety of social media profiles and at the right time to post, with just a few clicks.

Top Video Editing Tools Every Freelance Social Media Manager Should Know

If you’re a freelance social media manager, producing your own marketing videos can help save a lot of money. Here are some of the popular editing tools to use to create stunning videos, for free.

Lightworks for Desktop


Lightworks provides an easy-to-navigate user interface and robust features to create a stunning yet straightforward marketing video for your social media channels, website or landing pages. 

This tool spoils you with tons of stock videos and audios to use to produce an engaging video in minutes. It also allows you to export the video directly to YouTube, Vimeo, Facebook, and Instagram.

FilmoraGo for Mobile Editing


If you need a video editing tool to use on your mobile devices, FilmoraGo is one of the best options available. 

From basic to advanced editing features – such as 4K resolution, noise removal, or scene detection, This tool provides almost all the features you need in polishing a video for your social media strategy at your fingertips.

VideoPad Video Editor for Mac


VideoPad is perfect for a newbie since it’s well-known for its highly fluid and responsive user interface. It’s an easy tool for new editors. 

Its social sharing features come in handy, especially for planning to publish video to YouTube or other social media platforms.

Wrapping Up

Video marketing can be a profitable and powerful addition to your overall social media and content strategy. From grabbing attention faster, to keeping up with the latest social media trends, video marketing helps you to get your name out there in no time.

What’s more, with a ton of accessible video editing tools out there, now is the perfect time to dip your toes into the video marketing world without spending a fortune.

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