The Right Size Isn’t Always One-Size-Fits-All
You read that right, just because a platform suggests a certain size, the user-experience and the graphic design (team and tool) also play roles in determining what the correct size is for your social media images in 2021. Image dimensions change often. As a social media marketer it is our job to update our client’s branding, whether it be a Facebook cover photo, profile image, background image or any other image on any social media platform.
We are expected to be experts on all things social media networks, right?
That’s a lot of pressure, therefore we’ve compiled a list.
Bookmark This Handy Guide to Find 2021 Social Media Image Sizes
This is a quick reference guide to the right social media images sizes for 2021. It includes the most popular Facebook images, Instagram images and any other shared images needed for social media marketing.
As image sizing changes often, we will try to do our best to update as we find the newest changes. Feel free to email us with an updated dimension if you find an update we’ve missed.
Bookmark this article and refer to it often.
2021 Facebook Social Media Image Sizes
Facebook Header Image | minimum 851 x 315 pixels –> BEST 1958 x 745 pixels
Facebook Video Header Image| minimum size of 820 x 462 pixels -> BEST 1280 x 720 pixels
Facebook Profile Picture Image | minimum of 180 x 180 pixels
Facebook Post Image| minimum 1080 x 1080 pixels -> BEST 1200 x 630 pixels
Facebook Group Header Image| 1640 x 856 pixels, with 1640 x 664 pixels ‘viewed’ on mobile
Facebook Event Header Image | 1200×628 pixels
Facebook Video Size| minimum 820 x 312 pixels -> BEST 820 x 462 pixels
Facebook Story Size | minimum 1080 x 1920 pixels
For a complete Facebook image size guide with visuals, click here.
2021 LinkedIn Social Media Image Sizes
LinkedIn Header Image | 1584 x 396 pixels
LinkedIn Profile Image | 400 x 400 pixels
LinkedIn Post Image | 1200 x 627 pixels
LinkedIn Ads Image | maximum 7680 x 7680 pixels
LinkedIn Event Image| minimum 1200 x 627 pixels
LinkedIn Video Size | minimum 640 x 360 pixels -> BEST 1920 x 1080 pixels
LinkedIn Story Size | 1080 x 1920 pixels
LinkedIn Article Header Image| 744 x 400 pixels
Learn more about images sizing from Linkedin
2021 Pinterest Social Media Image Sizes
Pinterest Board Header Image | 600 x 600 pixels
Pinterest Profile Image | 165 x 165 pixels
Pinterest Pin Image | 1000 x 1500 pixels
Pinterest Ad Size| 1000 x 1500 pixels
Pinterest Video Size | 1080 x 1920 pixels
Pinterest Story Size| 900 x 1600 pixels
To find all image size specs for image dimensions, file sizes and character limits in one place, click here.
2021 Instagram Social Media Image Sizes
Instagram Profile Image | minimum 110 x 110 pixels
Instagram Feed Image | 1080 x 1080 pixels
Instagram Story Size| 1080px by 1920 pixels
Instagram Story Highlight Cover Image | 1080 x 1920 pixels
Instagram IGTV Size| minimum 1080px by 1350 pixels -> BEST 1080 by 1920 pixels
Instagram IGTV Cover Image| 420px by 654 pixels
Instagram Reel Size | 1080 X 1920 pixels
Instagram Landscape Ad Image| 1200 x 628 pixels
Instagram Square Ad Image | 1080 x 1080 pixels
Instagram Vertical Ad Size | 600 x 750 pixels
Instagram Carousel Ad Image | 1080 x 1080 pixels
Instagram Story Ad Size | 1080 x 1920 pixels
To get see a beautiful Instagram size and ratio infographic, click here.
2021 Twitter Social Media Image Sizes
Twitter Header Image| 1500 x 500 pixels
Twitter Profile Image| 400 x 400 pixels
Twitter Post Image | 1200 x 675 pixels
Twitter Card Image | 1200 x 628 pixels
Twitter Lead Generation Card Image| 800 x 200 pixels
Twitter Video Size | minimum 640 x 640 pixels -> BEST 1280 x 1084 pixels
Twitter List Cover Image| 1500 x 500 pixels
Twitter Ads specs can be found right here.
2021 Youtube Social Media Image Sizes
YouTube Header Image| minimum 2048 x 1152 pixels -> BEST 2560 x 1440 pixels
YouTube Profile Image| minimum 250 x 250 pixels -> BEST 500 x 500 pixels
YouTube Thumbnail Image| 1280 x 720 pixels
YouTube Video Size| 1280 x 720 pixels
YouTube Ad Size | minimum 300 x 60 pixels -> BEST 300 x 250 pixels
YouTube Shorts Size | 1080 x 1920 pixels
For more in depth info on YouTube image sizes, read this.
2021 TikTik Social Media Image Sizes
TikTok Profile Image | 200 x 200 pixels
TikTok Video Size| 1080 x 1920 pixels
TikTok Ad specification can be found right here.
2021 Google My Business Social Media Image Sizes
Google My Business Header Image| 1024 x 576 pixels
Google My Business Post Image| 1200 x 900 pixels
2021 Clubhouse Social Media Image Sizes
Clubhouse Profile Image| 110 x 110 pixels
File Quality and Downloading Files
Once you’ve created amazing art work to use on your social media platforms, using your preferred tool – Canva, Easil, Photoshop or another graphic design tool – you will need to download the file(s) in order to use them.
We recommend trying a variety of files, starting with a png file. These types of files are often the best for social media. They provide a high quality image, perfect to be used on personal profiles as well as business profiles.
Downloading the maximum file size is another way to guarantee high quality content and a high resolution file.
I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You’ll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.