social media images size guide 2021

A Handy Guide for Social Media Image Sizes, 2021 Edition

Reading Time: 5 minutes

The Right Size Isn’t Always One-Size-Fits-All

Wait, what?

You read that right, just because a platform suggests a certain size, the user-experience and the graphic design (team and tool) also play roles in determining what the correct size is for your social media images in 2021. Image dimensions change often. As a social media marketer it is our job to update our client’s branding, whether it be a Facebook cover photo, profile image, background image or any other image on any social media platform. 

We are expected to be experts on all things social media networks, right? 

That’s a lot of pressure, therefore we’ve compiled a list. 

Bookmark This Handy Guide to Find  2021 Social Media Image Sizes

This is a quick reference guide to the right social media images sizes for 2021. It includes the most popular Facebook images, Instagram images and any other shared images needed for social media marketing. 

As image sizing changes often, we will try to do our best to update as we find the newest changes. Feel free to email us with an updated dimension if you find an update we’ve missed. 

Bookmark this article and refer to it often. 

2021 Facebook Social Media Image Sizes

Facebook Header Image | minimum 851 x 315 pixels –> BEST 1958 x 745 pixels

Facebook Video Header Image| minimum size of 820 x 462 pixels -> BEST 1280 x 720 pixels

Facebook Profile Picture Image |  minimum of 180 x 180 pixels

Facebook Post Image| minimum 1080 x 1080 pixels -> BEST 1200 x 630 pixels

Facebook Group Header Image| 1640 x 856 pixels, with 1640 x 664 pixels ‘viewed’ on mobile

Facebook Event Header Image | 1200×628 pixels

Facebook Video Size| minimum 820 x 312 pixels -> BEST 820 x 462 pixels

Facebook Story Size | minimum 1080 x 1920 pixels

Facebook Ad Image
Facebook Ad Video
Facebook Carousel Ads
Facebook Collection Ads

For a complete Facebook image size guide with visuals, click here.

2021 LinkedIn Social Media Image Sizes

LinkedIn Header Image | 1584 x 396 pixels

LinkedIn Profile Image | 400 x 400 pixels

LinkedIn Post Image |  1200 x 627 pixels

LinkedIn Ads Image | maximum 7680 x 7680 pixels

LinkedIn Event Image| minimum 1200 x 627 pixels

LinkedIn Video Size | minimum 640 x 360 pixels -> BEST 1920 x 1080 pixels

LinkedIn Story Size | 1080 x 1920 pixels

LinkedIn Article Header Image| 744 x 400 pixels

Learn more about images sizing from Linkedin

2021 Pinterest Social Media Image Sizes

Pinterest Board Header Image | 600 x 600 pixels

Pinterest Profile Image | 165 x 165 pixels

Pinterest Pin Image | 1000 x 1500 pixels

Pinterest Ad Size| 1000 x 1500 pixels

Pinterest Video Size | 1080 x 1920 pixels

Pinterest Story Size| 900 x 1600 pixels

To find all image size specs for image dimensions, file sizes and character limits in one place, click here.

2021 Instagram Social Media Image Sizes

Instagram Profile Image | minimum 110 x 110 pixels

Instagram Feed Image | 1080 x 1080 pixels

Instagram Story Size| 1080px by 1920 pixels

Instagram Story Highlight Cover Image | 1080 x 1920 pixels

Instagram IGTV Size| minimum 1080px by 1350 pixels -> BEST 1080 by 1920 pixels

Instagram IGTV Cover Image| 420px by 654 pixels

Instagram Reel Size | 1080 X 1920 pixels

Instagram Landscape Ad Image| 1200 x 628 pixels

Instagram Square Ad Image | 1080 x 1080 pixels

Instagram Vertical Ad Size | 600 x 750 pixels

Instagram Carousel Ad Image | 1080 x 1080 pixels

Instagram Story Ad Size | 1080 x 1920 pixels

To get see a beautiful Instagram size and ratio infographic, click here

2021 Twitter Social Media Image Sizes

Twitter Header Image| 1500 x 500 pixels

Twitter Profile Image| 400 x 400 pixels

Twitter Post Image | 1200 x 675 pixels

Twitter Card Image | 1200 x 628 pixels

Twitter Lead Generation Card Image| 800 x 200 pixels 

Twitter Video Size | minimum 640 x 640 pixels -> BEST 1280 x 1084 pixels

Twitter List Cover Image| 1500 x 500 pixels

Twitter Ads specs can be found right here

2021 Youtube Social Media Image Sizes

YouTube Header Image| minimum 2048 x 1152 pixels -> BEST 2560 x 1440 pixels

YouTube Profile Image| minimum 250 x 250 pixels -> BEST 500 x 500 pixels

YouTube Thumbnail Image| 1280 x 720 pixels 

YouTube Video Size| 1280 x 720 pixels 

YouTube Ad Size | minimum 300 x 60 pixels -> BEST  300 x 250 pixels

YouTube Shorts Size | 1080 x 1920 pixels

For more in depth info on YouTube image sizes, read this

2021 TikTik Social Media Image Sizes

TikTok Profile Image | 200 x 200 pixels 

TikTok Video Size| 1080 x 1920 pixels 

TikTok Ad specification can be found right here.

2021 Google My Business Social Media Image Sizes

Google My Business Header Image| 1024 x 576 pixels

Google My Business Post Image| 1200 x 900 pixels

2021 Clubhouse Social Media Image Sizes

Clubhouse Profile Image| 110 x 110 pixels

File Quality and Downloading Files

Once you’ve created amazing art work to use on your social media platforms, using your preferred tool – Canva, Easil, Photoshop or another graphic design tool – you will need to download the file(s) in order to use them.

We recommend trying a variety of files, starting with a png file. These types of files are often the best for social media. They provide a high quality image, perfect to be used on personal profiles as well as business profiles. 

Downloading the maximum file size is another way to guarantee high quality content and a high resolution file.

Facebook Comments



Get the monthly newsletter, exclusive offers, and best of the SMP blog delivered right to your inbox

Share via
Copy link