I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You’ll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.
Congrats, social media manager!
You have a new client, or maybe you've convinced a current client to finally let you run some ads for them.
Well done.
Now you need a guide on how to get started with Facebook ads for clients.
This is it!
In this guide, you will learn how to
Let's get started!
Before we dive into how to properly set up a Facebook ad account for your client, let's get one thing straight.
A social media manager can (and may want to) run ads, but most often an ads manager is not in charge of social media management. Meaning, that while social media managers can ‘do it all'; create and curate content, post, engage and yes, run ads, an ads manager is a specialist and most often only runs Facebook ads for clients, nothing else.
It is important to understand the difference as you might run into a client who needs an ad expert and you should understand that for the good of your client you might need to outsource ad management to a dedicated specialist.
Before agreeing and running your client's Facebook ads, you need to make sure that you are on the same wavelength.
Here are eight things you should discuss and agree upon.
Now that you know what important things to discuss prior to managing your clients' Facebook ads, let us briefly talk about the importance of running Facebook ads on the client's account, not on your own account.
In our Social Media Managers Facebook group, we receive Facebook ad-related questions on a daily basis. The most FAQs have to do with billing.
The answer is simple.
You should never run your client's ads on your own Facebook Ad Account!
Besides the fact that it is against Facebook's Terms of Service, running client's ads on your account will only bring confusion, reporting issues and headaches. Instead, run ads on your client's ad account.
Why?
There are several good reasons to run ads on your client's ad account and with their credit card!
When you run your client's ads on their own ad account it
This leaves us with two more questions to answer. Here is the first:
Even if you have access to your client's Facebook account, that does not mean you have access to their ad account!
These are two different things!
They have to give you access. It's an easy 3 step process:
1. They need to log into their ad account and click on ‘settings'.
2. The following screen will pop up.
3. Once they click ‘add people' the next screen will pop up.
Here are several videos you can share with your client on how to get you added if you find this may be an easier way to share!
Or try this method
Or if you are using Facebook business manager
Now here is the second question.
What if your client does not have an ad account? How do you get them to set one up?
This is pretty unusual, but it does happen especially if your client is a start-up or if the social media has previously been run by someone incompetent.
This tutorial is easy to follow and should walk them through.
Once your client has their own ad account set up and has added their credit card information, then they are ready to add you!
Good luck and happy advertising!
I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You'll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.
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I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You’ll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.
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