On this Social Media Pro blog, we often answer the most FAQs social media managers have.
One such question goes a little like this:
How does everyone manage 5+ Instagram accounts?
In this article, you will learn how to easily manage multiple Instagram accounts, and get past that magic number 5!
Before we answer how to post to more than 5 Instagram accounts, let me share a screenshot of how you can add up to 5 Instagram accounts on your Instagram app. This is a feature that was added a while back, but many new Instagram users do not realize this is available.
If you have more than 5 Instagram accounts to manage, there are several ways to go about it, including
If you want to simply schedule your regular Instagram posts for your multiple accounts, there are many free and paid tools to just that.
However, not all scheduling tools allow you to schedule stories and video posts.
All of the methods of posting mentioned in the previous paragraph allow for image posts. However, not all allow for video posting and/or story posts.
In order to schedule video posts, or stories, you need specialized tools.
Scheduling videos for Instagram is a fairly new feature. Late December 2018, Instagram quietly updated its API to include direct Instagram video scheduling.
To schedule videos to Instagram here are some tools to get you started:
If you need to schedule Instagram stories to multiple accounts, check out the following tools.
Now that you know that you can schedule and post images, stories and videos to multiple Instagram accounts using tools, how about DM-ing and replying to comments? Do you need tools for that as well?
Now in order to manage replies to comments and DM's you need to either
Just posting and not responding to comments and DMs should not be your strategy, therefore we encourage you to research and find a robust tool to use for this purpose if using multiple devices is not an option for you.
Paying for such a tool is part of doing business as a social media manager.
To grow your Instagram accounts, you need good content and real engagement with an audience. You should be following and commenting on other accounts with meaningful interactions. Some tools allow for this type of action if you have multiple accounts. If you are in charge of growing your accounts, invest in the right tools but we highly caution against using automated tools to comment and reply for you. Bots are considered spammy and can get your accounts shut down fast.
A hashtag strategy should also be included in your overall Instagram strategy of growing your Instagram accounts.
Hashtag research tools to help you grow the right audience on Instagram include
Even though we touched on this earlier in the article – let's review how to manage 5+ Instagram accounts on mobile. Here are you choices.
If you prefer to manage everything from a
At some point soon, we will write about analytics for Instagram. We know you need it as your clients need (and want) it, too.
For now, our best suggestion is to use a robust scheduling tool that will give you analytics for each Instagram account. Those that come to mind are Tailwind and AgoraPulse, both tools that are known for their awesome analytics.
I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You'll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.