5 Ways Brands Influence Their Social Media Audience
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5 Ways Brands Influence Their Social Media Audience

ByCaitlin Morton

Reading Time: 4 minutes Social media marketing is an integral part of nearly every company’s digital marketing campaign. There can be no doubt that businesses exert influence over their online audience; when targeted correctly, brands can influence buying behavior, online giving, as well as offline behavior. But how is this done? What can you, as the social media manager…

Influencer Marketing 101
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Influencer Marketing 101

ByDorien Morin-van Dam

Reading Time: 3 minutes What is an Influencer? According to Merriam-Webster, an influencer is “one that exerts influence” Influence itself is defined as the act or power of producing an effect without apparent exertion of force or direct exercise of command the power or capacity of causing an effect in indirect or intangible ways: sway According to Wikipedia, ‘Influence Marketing’…