Reading Time: 7 minutes Social media managers and social media influencers can learn from each other. Social media managers have to maintain a consistent brand voice, while influencers are constantly growing their audiences and building their personal brands through creativity. This combination of social media skills is what makes for the perfect partnership between social media manager and influencer;…
Reading Time: 4 minutes Social media marketing is an integral part of nearly every company’s digital marketing campaign. There can be no doubt that businesses exert influence over their online audience; when targeted correctly, brands can influence buying behavior, online giving, as well as offline behavior. But how is this done? What can you, as the social media manager…
Reading Time: 3 minutes What is an Influencer? According to Merriam-Webster, an influencer is “one that exerts influence” Influence itself is defined as the act or power of producing an effect without apparent exertion of force or direct exercise of command the power or capacity of causing an effect in indirect or intangible ways: sway According to Wikipedia, ‘Influence Marketing’…
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