The Road to One Million Followers
Reading Time: 4 minutes What does it take to get to one million followers? I’ve created a step-by-step framework for how to grow a client’s following and help reach that 1M follower mark.
Keyword Research for Social Media Managers
Reading Time: 5 minutes Keyword research is a crucial part of any digital marketing strategy, including social media management. Here’s everything you need to know about conducting keyword research, including a step-by-step example!
The Art vs. The Science of Marketing
Reading Time: 5 minutes Marketing is both an art and a science. So how do you know when to utilize the science of marketing and when to utilize the art?
Social Media Managers as Business Growth Consultants
Reading Time: 6 minutes In the earlier days of my social media marketing career, I worked with a local restaurant as their social media manager. I drove by one day and looked this business up online, only to discover they were completely inactive on their social networks. I reached out and they agreed to take me on as a…
How To Never Give Another Free (Social Media) Strategy Session
Reading Time: 4 minutes New Leads = New Clients! Right? Well, not always! Social media managers want (and crave) new connections yet it so happens that not all leads lead to a new business relationship. Some leads lead… nowhere! And some of the time, new leads lead to wasted time, brain-picking sessions and lots of frustration. In the article,…
How to Best Create a Social Media Strategy for Your Client
Reading Time: 5 minutes Whether you are currently putting proposals out for social media management jobs, or you are ready to onboard a new client who just signed a contract with you, starting off on the right foot with any new client is important. We at Social Media Pro recommend you create a social media strategy for each and…
5 Reasons Why Every Business Needs a Social Media Strategy
Reading Time: 5 minutes When you are in the throws of starting a business every coach, mentor, bank and business partner will remind you to create a solid business plan first. Most, if not all start ups comply and create such a business plan. Each business plan created should have a marketing plan as part of its growth strategy…