Reading Time: 5 minutesAre You Ready To Serve Your First Client? How exciting! Finding and serving your first client is special. How do you know if you are ready to be a social media manager? Have you ✓ educated yourself? ✓ researched the social media marketing industry? ✓ polished your social media management skills? ✓ practiced on friends and family…
Reading Time: 4 minutesHave You Ever Had a Non-Paying Client? What is more frustrating than doing good, solid work for a client to find out they just… plain refuse to pay you? A non-paying client can spoil the initial excitement you had about working with them like nothing else. Sound bad? Sound familiar? For freelancers in the social media…
Reading Time: 5 minutesIs Deleting Your Facebook Account a Good Idea At Any Time? When this article was first written in April of 2018, we as social media managers were scared, upset and worried about the Cambridge Analytica data breach. As I update this article in January of 2021, this question whether to delete your Facebook information and…
Reading Time: 5 minutesContracts Protect You, Your Business As Well As Your Clients As a freelancer, there is a direct correlation between time and money. Without being backed by a large company and without company benefits, it is up to you provide for yourself and your family and in addition, build up your retirement, set aside money for…
Reading Time: 6 minutesHow Important Is Owned Social Media Content? Easy! Owned social media content is everything! Without your own content i.e. articles, graphics, images, and videos created and branded for your business, you are doing someone else’s marketing job for them. Instead of promoting your brand, you are promoting someone else’s brand. Not to say you can’t…
Reading Time: 5 minutesAs Customers Take Complaints Online, Be Prepared. Do you respond to online concerns? If you do, how and when do you respond to online concerns? There are definite dos and don’ts as it pertains to handling disgruntled customers. To be clear, social media is not a customer-service-only platform. Social media is a great tool for…
Reading Time: 7 minutesCan You Prevent Last-Minute Client Emergencies? Do you know what constitutes a real social media emergency? Have you ever been asked to step in, or step up, without much previous notice, and yet be expected to work at all hours of the day and night at the drop of a hat, because the client says so?…
