THE RISE OF SOCIAL COMMERCE: TIKTOK’S STRATEGIC POSITION IN A CHANGING MARKET LANDSCAPE
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THE RISE OF SOCIAL COMMERCE: TIKTOK’S STRATEGIC POSITION IN A CHANGING MARKET LANDSCAPE

Reading Time: 3 minutes In the dynamic realm of social media, an intriguing trend is reshaping the world of online retail; social shopping. One platform that stands out in this arena is TikTok, known for its engaging short videos and innovative features that make product discovery seamless. Consumers are increasingly turning to TikTok as a hub for exploring and…