Choose a base color and an aesthetic style. The wizard will generate a simple palette for your site or graphics.
Choosing brand colors often feels harder than it should. Not because color is complicated, but because most people start in the wrong place.
They start by picking individual colors they like, instead of building a small system of colors that work together across real content.
A brand color palette is not one perfect shade. It is a set of colors with clear roles that stay consistent as your brand shows up in different places.
This tool is designed to help you do exactly that.
Most visual inconsistencies come from a lack of hierarchy, not bad taste.
When everything is “the brand color,” nothing stands out. Buttons blend in. Headings compete with body text. Social graphics feel chaotic.
A usable palette solves this by giving each color a job.
A working palette usually includes:
A primary color that anchors the brand
Secondary colors that support structure and layout
An accent color used sparingly for emphasis
Background and text colors that keep things readable
The goal is not variety. The goal is clarity.
Once you generate a palette, you can use it immediately.
On a website, apply your primary and secondary colors to layout elements like headers, sections, and dividers. Use the accent color only where you want attention, such as calls to action or key highlights.
For social graphics, consistency matters more than creativity. Reusing the same palette across posts helps your content feel recognizable, even when the designs change.
For slides and presentations, your background and text colors do most of the work. Clear contrast makes information easier to scan and keeps people focused on the message.
You do not need to use every color in every design. You just need to use the same colors on purpose.
A color palette works best when it supports the rest of your brand decisions.
Your colors should feel aligned with:
Your brand voice and tone
Your typography choices
Your layout and spacing rules
When those elements work together, your brand feels intentional instead of accidental.
This is why we treat color as part of a system, not a standalone decision.
You do not need to change your colors often.
Revisit your palette if:
Your audience shifts
Your positioning changes
Your content formats evolve significantly
Otherwise, consistency will do more for your brand than constant refinement.
A solid palette, used consistently, builds trust over time.
Brand voice guidelines
Layout and spacing rules