That's quite a loaded question!
Fact is, most if not all social media managers want to increase Facebook likes.
There is one caveat, of course. Social media managers and business owners should only want to increase Facebook likes if the page grows to gain the right audience and if this page growth will help grow the brand itself. Vanity likes, just for the sake of blowing up a number is not what is the desired outcome for most.
In this article, you will learn
There are times when growing a Facebook page with ads is the right choice.
Use Facebook ads to increase Facebook likes when there is
This is by no means an exclusive list of ‘must place ads' scenarios. However many small businesses and brand who run ads to increase page likes do it for these very specific reasons.
If you have time on your hands as well as a clear understanding of your brand, including a
you can increase Facebook likes organically.
Time being the operative word here.
Social media mareketing is a marathon, not a sprint.
Along with time, you'd need some elbow grease, creativity and the willingness to try things.
When you consistently post amazing engaging content, your audience will respond.
Once you have engagement on your Facebook page, you can invite those who've engaged with a specific post to ‘like' your page. This includes engagement on videos and/or image posts.
‘Organic social media isn't dead!'
It just might look a little bit different than it did years ago before Facebook advertising was a ‘thing'.
Organic social media marketing includes content marketing:
All of these pieces of content can help you get traction on Facebook, organically!
What type of content does your current audience like?
Check your Facebook insights!
That is where you will find what types of content is performing the best. Find out what content does perform best and post more content like it going forward. Continue to test by posting and analyzing what works. Experiment with not only the type of content, but also the copy to go with it (tone of voice) and the timing and frequency of the posts.
There are many things you can do to boost your Facebook Page engagement and to increase Facebook likes. We've compiled a list of 11 ways to increase Facebook likes organically. Ideally, you'd implement as many as you can simultaneously!
To increase Facebook likes organically;
Don't forget to plan ahead in order to succeed if your goal is to increase Facebook likes organically. You'll need to plan ahead for your holiday campaigns, shooting product images and video well before the campaigns go live. If you are a social media manager, this is the time to plan not only for your clients, but for your own marketing as well!
I am a Certified Social Media Manager, Strategist, International Keynote Speaker, Organic Specialist and Agile marketer! Blogging is my creative outlet. Running, hiking and skiing are how I recharge. You'll recognize me on stage and online by my always present orange glasses, a nod to my Dutch heritage.