When was the last time you were just scrolling through Facebook, Instagram, or any other social media platform and you saw someone with an ad or a post on their business page that made you cringe?
It happens to professional social media managers all the time, right?
And, if you’re like Kate, then your next thought is: how do I help that client?
Because isn’t that a potential client? If you see a business putting something out there on Social Media that is making a professional social media manager cringe…this is the time to pitch your shot!
First, take a step back and analyze what it is about the post or ad that made you cringe. Is it the copy? The images? The overall message? Once you’ve pinpointed what it is, you’re ready to reach out to the business owner or company.
Start Engaging with the Potential Client on Social Media
You can like and comment on their ads…and connect with them on additional channels. Then be bold and send them a direct message, provide something of value, and see if they’re looking for assistance with their social media.
Naturally, you don’t want to come across as being judgmental or confrontational. Instead, focus on being helpful and offering your expertise.
Provide Value In Your Outreach
The value you offer could be:
- humble feedback
- an alternate graphic or headline that you recommend they test
- suggestions for how they could re-word a post to get more engagement
- a reel or short video you whipped up just for them
Follow up your DM with an email, if possible, or with a DM on an additional channel where you’ve connected with them to ensure they know you’ve sent them something of value.
Position Yourself as an Addition to Their Social Media Marketing Efforts
In other words, you want to show them that you can help take their social media efforts to the next level.
When you reach out, make sure to be clear, concise, and direct in your messaging. You want to let them know what you can do for them and how you can help improve their social media presence. This isn’t merely a cold call, it’s an opportunity to build a relationship with a potential client.
This technique works on any of the social platforms and on the Internet in general.
For example, many local businesses got sold on the idea of using Groupon to reach new customers. If you see a business using Groupon, that’s a signal that they’re actively looking to use the Internet to reach new audiences. It’s a perfect opening for your reach out and let them know there are better ways to get their product or service in front of new eyeballs…and you’d love to help.
The Pitch Your Shot strategy is idea #6 from our handy guide: 7 Under the Radar Ways to Get Clients Fast. Get the complete guide right here.
