There is no real right or wrong answer to this question, but here is the caveat: if you don’t know how to answer this question, it reveals your lack of experience. Anyone who has worked in social media has had to deal with negative reviews and comments to their client’s social media accounts.
The best answer to this question includes discussing a crisis management plan as part of an overall social media strategy.
2 ‘What Is The Most Interesting Campaign You’ve Worked On?’
This question reveals your creativity and enthusiasm for the job.
This is not where you brag about results. This is where you show your creativity, your outside-the-box-thinking, and your enthusiasm for doing your job and being part of a team. This question will be the one that most likely will weigh heavily on whether you’d be a good fit in this company.
The best answer to this question includes letting your love for managing social media and social media content creation shine through.
3 ‘What Accomplishment Are You Most Proud Of?’
This question reveals some of what you value in life most: experiences vs accolades.
Here is where you can look to the past to dream about the future. Talk about achieving success in a difficult work environment, or sticking to long-term goals like getting a college degree or becoming certified.
While looking back at past accomplishments in the digital marketing space, don’t forget personal accomplishments aka running a marathon, climbing Machu Picchu or starting a charity. These types of accomplishments show character, determination and willpower and could help you land your dream job or project.
Remember that people hire for attitude, as skills can be taught.
4 ‘What Tools Are You Currently Using and What Do you Like About Them?’
This question reveals your mindset, project management/tech skills and preferred learning style..
This is where your versatility and your skill set might separate you from the rest of the applicants. Don’t just mention tools to schedule posts, but also mention systems you’ve set up to get work done: project management tools, creation tools for video, photographs and graphics and more. Talk about why you use the tools and what the benefits are to using them.
Those that use and love talking about tools are organized, efficient and often on a career path to success.
5 ‘How Would You Show Us ROI and Campaign Results?’
This question reveals your analytical thinking process, deductive reasoning, strategic planning and attention to detail.
Social media marketing aka social media management is often compared to digital marketing. While a digital marketer can be in charge of social media management, most social media managers won't call themselves a digital marketer.
Additional Behavioral Interview Questions to Prepare For
Here are a few additional questions to ponder and prepare for.